Responsibilities
Develop and execute marketing initiatives, communications and campaigns that elevate the company brand through onsite and social medias.
Scale all areas of marketing, branding, digital and partnerships. In charge of managing digital presence for the brand.
Understand the market landscape and work with leadership, sales & business to develop positioning, value proposition, differentiation, pricing, and utility for engaging with our clients and partners.
Own marketing communication and create strategy to deliver the value proposition to key target segments.
Create communications strategy, and content ideation to drive emotional connect with clients across client touch points.
Skills & Experience
At least 3 - 5 years of marketing & sales experience. Experience in developing growth strategies for B2C in market-first as well as established mature products will be preferred.
A highly goal-oriented individual with proven ability to gain aggressive market share across geographies in medium to large size profitable business.
Ability to understand what it takes to create strong brand recall and communicate unique value proposition of different offerings to clients.
Excellent communication, presentation and influencing skills.
Experience in building brands from scratch will be preferred.