Senior Marketing Officer

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Job Type

Full Time & Remote

Responsibilities

  • Develop and execute marketing initiatives, communications and campaigns that elevate the company brand through onsite and social medias.

  • Scale all areas of marketing, branding, digital and partnerships. In charge of managing digital presence for the brand.

  • Understand the market landscape and work with leadership, sales & business to develop positioning, value proposition, differentiation, pricing, and utility for engaging with our clients and partners.

  • Own marketing communication and create strategy to deliver the value proposition to key target segments.

  • Create communications strategy, and content ideation to drive emotional connect with clients across client touch points.

Skills & Experience

  • At least 3 - 5 years of marketing & sales experience. Experience in developing growth strategies for B2C in market-first as well as established mature products will be preferred.

  • A highly goal-oriented individual with proven ability to gain aggressive market share across geographies in medium to large size profitable business.

  • Ability to understand what it takes to create strong brand recall and communicate unique value proposition of different offerings to clients.

  • Excellent communication, presentation and influencing skills.

  • Experience in building brands from scratch will be preferred.